Pricing

Founder pricing

Locked for life at half the launch price.
Choose your market to see your rate.

Select your region above to unlock pricing
Why Founder, not Free

The waitlist is free. The cost of waiting isn't.

Every month without attribution clarity means you're funding channels you can't evaluate — and starving the ones that actually work.

The case for acting now

Three reasons Founder beats free — every time.

01
Your attribution gap is costing you right now.
Every week you're running campaigns you can't evaluate. Money goes to influencers, WhatsApp follows up on leads, and bank transfers arrive with no reference. You have revenue — you just don't know what caused it.
02
This is the lowest price Proova will ever be.
Standard rates are 2× the Founder price. Post-launch pricing increases as features ship. Waiting doesn't save you anything — it costs you more, every year, permanently. Your Founder rate is locked from the moment you claim it.
03
Free access doesn't get you attribution. It gets you a queue position.
The free waitlist is a placeholder. It doesn't come with tracking, setup, a dashboard, or a direct line to the team. Founder does. If you need to measure ROI before your next campaign spend, you need Founder.

Free vs Founder

Feature
Free
Founder
Early access at launch
Full attribution dashboard
WhatsApp & offline tracking
Influencer link attribution
Refund-aware reporting
Unattributed revenue reconciliation
Personal setup & onboarding call
Direct roadmap influence
Price locked for life

Limited cohort

Thirty spots.
Not three hundred.

A cohort of thirty means we actually know your workflow. Every founding member gets personal setup attention, direct roadmap influence, and a direct line to the team — not a help desk ticket.

12 DTC founders already secured a spot
30
Founder spots total
12
Already claimed
18
Spots remaining

Spots close permanently on launch day.

What Founder actually includes

We set it up with you, personally.
Store connection, tracking config, first reconciliation — done together. Not a doc link. A real person, around 3 hours. You leave the call seeing actual numbers.
📊
Revenue attribution from day one
Know exactly which influencer, campaign, or channel drove each sale — including WhatsApp and bank transfers.
🔒
Your price, locked forever
Launch pricing is 2× higher. Your Founder rate stays fixed for as long as you're subscribed — no exceptions, no increases.
💬
Direct founder channel
Slack or WhatsApp access to the team. Your feedback shapes what gets built. You're not a user number — you're a co-builder.
Lifetime price lock30-day refundAnnual billing
Claim spot →

The attribution gap

Your influencer sent 400 people to your site last week. How many bought?

Not "how many clicked." Not "how many viewed." How many transferred money — and how much did that translate to in revenue you can see in your dashboard?

If you can't answer that question with a number, you're running campaigns on faith. Proova closes the loop — from the first click to the confirmed bank transfer, even when the sale happened on WhatsApp, not your checkout page.

Get revenue clarity
Without Proova
Influencer sent 400 clicks — did it convert?
₦240,000 in transfers — which campaign drove them?
WhatsApp closed 12 sales — are they tracked?
Refunds skew totals — what's the real number?
With Proova
Influencer drove ₦87,000 in confirmed revenue.
Every transfer matched to a source or flagged.
WhatsApp referrals tracked, attributed, reportable.
Refund-aware: net revenue is the real number.

Questions

Common questions

SPOTS CLOSE AT LAUNCH

If you can't explain where your revenue comes from, you're already making decisions in the dark.

Select your region above. Lock your rate. The window is open now and closes when we launch.

30
Founder spots total
12
Already claimed
100%
Feature parity

The practical next step

If you can't clearly explain where your revenue comes from, you're already making decisions in the dark.

Proova connects clicks, conversations, payments, and revenue reporting into one clear picture — before you scale the wrong channel.

Lifetime price lock30-day refundEarly access advantage
Claim your Founder Spot

For founders who want revenue clarity before scaling blind.